NEED EXTRA HAND WITH YOUR MARKETING STRATEGY?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing routes including online marketing, social media marketing, and mobile marketing.
ONE GOAL, MANY STRATEGIES: in the B2B industry, not every marketing channel makes sense for every business. There’s no one-size-fits-all-formula either. What’s best then?
Our team develops and execute integrated ONLINE MARKETING and SOCIAL MEDIA MARKETING strategy and management. Our goal is to improve the client’s presence in different online channels, increasing web traffic, leads, and revenue.
Email marketing (email blasts)
We prepare and send commercial messages to your target group using email blasts, with the help of tools such as iContact, Email Chimp, and others. All based on the client’s database. Don’t have a mailing list? Not a problem, we can handle that as well.
Search Engine Optimization (SEO)
We analyse and improve your current online presence; we refine meta tags, keywords, and content (Website, Facebook, Instagram, etc). Our goal is to increase traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google and Bing.
Search Engine Results Pages (SERPs)
SERPs is the ranking (position) of a web page when someone searches with search engine. The goal of our SEO actions is to move your website up, targeting the top of the results page of relevant searched terms.
Pay Per Click (PPC)
We set up and manage your account with Google’s Adwords, Facebook ads, Bing, YouTube, Twitter, and others. We can also act as media buyers, placing a banner on digital magazines, newspapers, business directories, etc.
Social Media Marketing (SMM)
Our team helps clients to utilize social networking websites as a marketing tool. We identify, set up and manage pages and content on selected channels: Facebook, Twitter, Instagram,
Social Media Optimization (SMO)
It is a process of increasing the visibility of your social platforms. Our team builds strategies in order to drive more traffic to your website or blog, build communities around your brand, and also helps with search engines indexation.
See more at http://passion.digital/digital-marketing-glossary/